FAST Performance builds athletes who are stronger, faster, and better prepared to perform.
This workshop extends that impact by adding off-the-field strength: personal brand, social
media awareness, and NIL readiness. Athletes (and parents) will walk away with clear,
actionable tools to build presence, boost marketability, and open NIL opportunities.
The workshop will be led by sports brand and content expert Jared Harding, who spent 17
years leading award-winning, record-setting brand and content strategy with the Denver
Nuggets, Colorado Avalanche, and Colorado Mammoth. Through his consultancy, Tewdilly,
he now helps athletes and sports organizations grow their brands and content to drive
growth and revenue.
Bringing that expertise directly to FAST athletes, this workshop equips them with practical
brand-building skills that translate immediately into stronger online presence, better
recruiting visibility, and NIL readiness.

Key Topics

  • NIL Explained – What is it and what it isn’t

  • Personal Brand Fundamentals – How to define and communicate who you are

  • Content That Connects – What to post, where, how often

  • Marketability vs. Talent – What sponsors and schools actually look for

  • The Opportunity Beyond The Top 2% – How regular athletes find real revenue

Key Topics

  • An NIL Readiness Checklist – Including profile optimization, bio basics, platform setup

  • A Personal Brand Statement – Drafted during the workshop, not homework

  • 5 Repeatable Content Ideas – To post right away

  • A Marketability Score – Built from a simple self-assessment of where they stand

  • A 30-Day Action Plan – With specific next steps following the workshop

Wednesday May 26th 6pm ONLY at FAST Performance

Cost: $49